# Adviserry Labs

> Adviserry Labs is a SaaS platform that transforms content creators' newsletters, podcasts, and YouTube videos into AI-powered chatbots trained exclusively on the creator's content. Subscribers pay for personalized, instant access to the creator's expertise — the creator earns revenue from content they've already produced.

Adviserry Labs is built by Casson Technologies Inc and is currently in a pilot program limited to 10 creators. The platform is designed for established content creators (newsletter writers, podcasters, YouTubers) with engaged audiences of 5,000+ subscribers who want to monetize their existing content archives without creating new material.

## What Adviserry Labs Does

Adviserry Labs solves a fundamental problem for content creators: they have years of valuable expertise locked in back catalogs that nobody can easily search or interact with. Traditional monetization (coaching, courses, sponsorships) trades time for money or depends on algorithms the creator doesn't control.

Adviserry Labs ingests a creator's entire content archive — newsletters, podcast transcripts, and YouTube videos — extracts the text, generates AI embeddings using vector search (pgvector with text-embedding-3-small, 1536 dimensions), and builds a custom AI chatbot that speaks in the creator's voice. Subscribers interact with this chatbot to get personalized answers grounded in the creator's specific frameworks, opinions, and expertise — not generic internet knowledge.

The platform automatically updates as new content is published, so the chatbot continuously improves without any effort from the creator.

## Service Tiers

### Archive Service
- Machine-readable, searchable archive of all creator content
- Automatic updates as new content is published
- Full ownership and data portability
- Creator connects to their preferred LLM
- Best for: Technical creators or those with existing AI infrastructure

### Full-Service (Recommended)
- Everything in Archive Service, plus:
- Custom AI chatbot connected to the creator's preferred LLM
- Branded website ready for subscriber access
- Payment processing (Stripe integration) for immediate monetization
- Ongoing support, updates, and maintenance
- Best for: Creators who want a done-for-you solution

## How It Works (Technical Pipeline)

1. **Content Ingestion**: Connect Gmail for newsletters, YouTube Data API for video transcripts, or upload podcast transcripts
2. **Extraction**: Three-layer fallback system — Mozilla Readability (~70% of emails), platform-specific parsers for Substack/Beehiiv/ConvertKit/Mailchimp/Ghost (~20%), and LLM fallback via OpenAI gpt-4o-mini (~10%)
3. **Embedding**: Content is converted to vector embeddings (OpenAI text-embedding-3-small, 1536 dimensions) and stored in PostgreSQL with pgvector
4. **AI Chat**: Subscribers query the chatbot, which performs cosine similarity vector search across the creator's content, optionally re-ranks results with Cohere, and generates contextual answers using gpt-4o-mini
5. **MCP Server**: Creators can also expose their content archive via MCP (Model Context Protocol) for use with Claude Desktop or ChatGPT

## Supported Content Types

- **Newsletters**: Gmail integration with OAuth, auto-detection of newsletter senders, historical sync
- **YouTube**: Channel ingestion via YouTube Data API v3, transcript extraction
- **Podcasts**: Transcript upload support
- **Documents**: PDF, DOCX, DOC, TXT, MD, RTF uploads (max 10MB)

## Key Benefits for Creators

- **Passive Revenue**: Monetize existing content archives without creating new material
- **Scalable Engagement**: AI chatbot handles thousands of simultaneous subscriber conversations
- **Audience Trust**: Personalized answers deepen the creator-subscriber relationship
- **Automatic Growth**: Every new piece of content makes the chatbot smarter
- **Full Control**: Creator sets pricing, access rules, and branding

## Key Benefits for Subscribers

- **Personalized Answers**: Responses tailored to specific situations, grounded in the creator's content
- **Instant Access**: No waiting for DM replies or coaching availability
- **Deeper Relationship**: Interact with the creator's expertise on demand

## Technology Stack

- Next.js 16 App Router (React 19)
- Supabase (PostgreSQL, Auth, Storage, Row Level Security)
- OpenAI (gpt-4o-mini for chat/summaries, text-embedding-3-small for embeddings)
- pgvector for vector similarity search
- Stripe for payment processing
- Gmail API for newsletter ingestion
- YouTube Data API v3 for video content
- MCP (Model Context Protocol) for Claude Desktop / ChatGPT integration
- Resend for transactional email
- Vercel for hosting and edge functions

## Target Audience

- Solo founders and consultants who subscribe to many newsletters
- Content creators with 5,000+ subscribers
- Newsletter writers, podcasters, and YouTubers
- Knowledge workers who need to retrieve insights from content archives
- Creators seeking new monetization channels beyond coaching, courses, and sponsorships

## Company

- **Product**: Adviserry Labs (part of the Adviserry platform)
- **Company**: Casson Technologies Inc, d/b/a Adviserry
- **Contact**: support@cassontech.com
- **Website**: https://labs.adviserry.com
- **Status**: Pilot program (limited to 10 creators)